iPhone 6s sold worse than iPhone 6, but better than iPhone 5s, Apple leadership already explained . How is the recently introduced iPhone SE? Very well, if you believe the company's management. In any case, the demand is greater than supply, and to overcome the shortage of iPhone SE it promises only in the foreseeable future.
Tim Cook has admitted that the smartphone market has reached saturation and is no longer growing. However, with regard to the results of his company in the last quarter, the macroeconomic complexity is an important factor in failure. As soon as the world economy becomes easier, Apple will be able to return to sales growth, - said Cook. With iPhone SE company hopes to attract new customers - especially those who wanted to buy the iPhone, but have not been able to part with more weighty sums than the cost of the initial version of the iPhone SE. Furthermore, the new smartphone is interesting for those who would like to get a modern filling in a compact package. Both types of customers are equally important for Apple.
The average price of iPhone implementation has already gone down, while the SE iPhone has not affected Apple's sales statistics. For the year it dropped from $ 659 to $ 642. the increasing popularity began to use less expensive configuration Among the existing smartphones models . In the current quarter, Apple expects to reduce the sales volume of iPhone and iPad, linking this with the forecast seasonal factors. Accordingly, the emergence of iPhone SE Statistics retain downward trend in average selling prices.
Over the past two years the number of users of Apple devices grew by 80%, recently surpassing the one billion people. The company's management believes that the difficulties are temporary, and sooner or later the market will return to growth.