AMD has long recognized that Polaris 10 (Ellesmere) is "strong middling" - according to unofficial sources, able to compete in speed with the GeForce GTX 980 of Ti . From the words of Taylor becomes clear that AMD did not survive the lack of new products, the company in a more productive segment. According to him, with a relatively affordable graphics card generation Polaris company will be able to reach a much wider consumer audience interested in virtual reality technologies. By the way, AMD higher management at a recent quarterly reporting conference stated that the mid-range graphics card will enable the company to win back lost market positions faster.
Roy Taylor himself, admitting his lack of accurate data on Pascal price, speculated that the first NVIDIA representatives of this architecture will cost from $ 600 to $ 1,000. Such cards will be sold not so much as a more affordable Polaris 10. And these solutions competitor will not promote the growth of the ecosystem of virtual reality. At least, according to Taylor, AMD has now the best drivers for video cards. Yes, and all the most advanced hardware components without proper content are commonplace pieces of plastic, metal and silicon.
NVIDIA in the field of virtual reality are not paying as much attention as AMD, and Taylor wants rival to successes in the automotive electronics segment. In addition, he ironically notices that AMD has a studio in Hollywood.