The Major portion of NVIDIA graphic product in the present year was obtained by a insignificant change in the characteristics of the already existing products, In this case AMD company had time to begin the passage on 40 nm technical process, and it recently presented the video card radeon HD 4770 with has a sufficiently attractive relationship of price and speed. This video card belong to the price range up to $100, now for the first time for such amount user can get access to the GDDR5 memory .
In this case NVIDIA representatives expressed a skeptical relation to positioning of the radeon HD 4770. In their opinion, games amateurs cannot be satisfied by the possibilities of video card which cost $99. Disappointment can come during the use of high resolutions, and also during the accelerating of calculations and other untypical applications.
NVIDIA do not consider necessary to reduce prices of its video card in response to the release of radeon HD 4770. Competitor to this AMD product will become the GeForce GTS 250, although formally it is more expensive. The difference in price, in NVIDIA opinion, must be compensated by the support of physX and CUDA technologies, and also the possibility to work with three-dimensional glasses. Furthermore, in some American stores the video card GeForce GTS 250 is already proposed for $119. If we considers that the Radeon HD 4770 is frequently available for $109, but not $99, then the difference in price between these products can be considered as minimal.
According to NVIDIA representatives , AMD company can encounter some scarcity issues with the radeon HD 4770 , caused by the new 40 nm technological process. NVIDIA plan to release its own 40 nm video chip in this year .