According to the results of RBC capital markets study it was possible to analyze the consumer expectations, connected with Apple iPad. In comparison with iPhone, the quantity of those desiring to acquire iPad noticeably higher, although the deliveries of commodity products in both cases began for a while after the announcement. 3200 respondents on 19% are ready to purchase the most expensive and cheapest versions iPad, respectively. Fourth of those interrogated are assembled to put off purchase of one of apple products in favor of the acquisition of iPad. Most frequently users are ready to forego the purchase of mac notebook, smart phone iPhone and player iPod.
The application spheres of iPad are distributed: 68% of those interrogated plan to use this device for navigation on the network, 44% - for work with electronic mail, 37% plan to read with iPad electronic books.
With the reference to the commentary of apple representatives, the plane-desktop computer iPad over the long term must extrude from the market for netbook. The owners of last, in the opinion of apple representatives, are disappointed by purchase.