Until now AMD representatives mentioned as announcement date of the four core servers processors barcelona generation K8L (K10) , the second quarter 2007. It became gradually understandable that these processors can be presented during June, nearer the end of block. Many AMD production worshippers hoped that during June they will begin the mass deliveries of processors barcelona. By the way, with respect to desktop processors generation k10 AMD company did not give occasions for errors , indicating as anoncement period the third quarter of 2007.
Hector ruiz and Henri Richard , occupying in AMD posts of company leader and Vice President , on sales and marketing , gave interview with site CRN, from which it is possible to get much useful information.
First, AMD management recognize that the expansion rates of processors generation K8L (K10) in this year will be sufficiently low. At least, these processors will be not faster than the first processors opteron. . According to the data published by us previously, to the fourth quarter of 2007 the fraction of new generation processors will not exceed 20% in the assortment of AMD production .
AMD will present the new processors with support to entire qualities platform, without being concentrated only on the processors qualities , as previously intel company made . By platform AMD hide the words processors , chipsets and motherboards. AMD are assured that excellent performance of its server platform will allow it to successfully resist the competitive intel solution.
The most important interview quotations relate to the statements about the beginning periods for the deliveries processors barcelona. AMD leaders explain, that although the announcement of processors will takes place at the end of second quarter, but will appear on the market only in the third quarter. Possible to assume that the announcement will takes place during June, and deliveries will be expanded during July.
Simultaneously AMD Vice President sequential time calls the suppositional advantage on the speed of processors barcelona over competing processors from intel. with advantage in 40-70% witch was already mentioned.
So, AMD management expressed intentions to not return back the current % of market share to intel . And this allow to assume that in the case of harder price war , AMD will go to further reduction in its processors prices. At least, until processors generation k10 will be released.