Microsoft and Barnes Noble join forces in the market of electronic publications
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POSTER: computer news || MICROSOFT AND BARNES NOBLE JOIN FORCES IN THE MARKET OF ELECTRONIC PUBLICATIONS |
DATE:2012-05-02 |
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This week, the bookstore Barnes & Noble, which offers Nook, announced a strategic agreement with Microsoft, under which the software giant will invest about $ 605 million in a joint venture with Barnes & Noble, which will operate in the market of electronic books and teaching aids. Specific areas of cooperation have not been made public, but in an interview the head of Barnes & Noble, William Lynch told about some plans for business development. The Use of Windows 8 as a platform for their tablets, and devices for reading electronic books Barnes & Noble has no plans, but Microsoft may integrate the tools for reading and publishing books in their software products. For example, a document created in Microsoft Office can be immediately published online bookstore Barnes & Noble. Perhaps the widespread of Windows 8 tablets in the segment of Barnes & Noble will attract a new audience. The developers are going to equip Nook devices with NFC chip . This, in particular, allows usual visitor of the bookstore to be acquainted with annotations to paper books. | ||
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MICROSOFT AND BARNES NOBLE JOIN FORCES IN THE MARKET OF ELECTRONIC PUBLICATIONS |
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