Analysts often conduct research in order to find the most common tablets applications . Obviously, after realising Kindle Fire, Amazon hoped that the owners of tablet will not only rent video and e-books, but also make purchases in the same online store. How often Tablet PC are used for making online purchases?
It turned out, now with the tablet is made almost as many purchases as with desktop computers or laptops. In the second quarter 3.17% tablets owners made purchases at online stores, the other two form factors had 3.34%.
The owner of tablet in average are spending in the second quarter $ 96.11 per purchase on Internet, while desktop computers and laptops users on average spent $ 91.86. However, the owners of smartphones in this respect surpassed tablet users, since their average bill is even higher, but smartphones are used to shopping in online stores three times less.
During the year the traffic generated by the tablets increased from 6.53% to 16.08%, and this share will grow. Small tablet significantly increase the audience of online shoppers. Prospects for Microsoft Surface tablets experts estimate is pessimistic, believing they are too expensive and late.