Barnes & Noble is going to compete with Amazon for Christmas budgets of U.S. buyers.
Barnes & Noble has decided to use the most obvious weak spot of competitor - deficit of Kindle Paperwhite devices, In major U.S. retailers Nook SimpleTouch device with a touchscreen interface and proprietary lighting GlowLight os available for $ 119 instead of the manufacturer's website for $ 139.
Like Kindle Paperwhite, this device offers a touch interface and built-in lighting. Moreover, for the same $ 119 the user is not forced to view advertising. Obviously, this is not the last step in the fight for buyer, because the pre-Christmas marathon has just begun.
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