In the Saturated smartphone market is difficult to recruit new players, especially when it comes to change the balance of power in the segment of operating systems for mobile devices. According to recent IDC research , the proportion of smartphones running Google Android in the third quarter this year reached 75%, the operating system developed by Apple iOS is content by 14.9% of the market, and Windows Phone have a year to increase its share from 1.2% to 2.0 %. Number of smartphones sold in the last year growth by 140%, but Microsoft still has a lot to do to get closer to the same platform with its RIM BlackBerry.
The head of Microsoft is full of confidence that Windows Phone platform will be able soon to become the third force in the smartphone segment. Amount of work done with HTC, Nokia, Samsung and other partners, Microsoft hope to rapid growth in popularity of devices running Windows Phone 8. However, Steve Ballmer does not deny the fact that now the share of Windows Phone accounts for only a small part of the market.
To promote its tablet platform Windows 8 and Windows Phone company is willing to spend unprecedented amounts.