According to expert from Morgan Stanley there will be an impressive demand for TVs with Apple logo . Consumers are willing to pay up to 20% more for the presence of this logo on the television, hoping to get some unique functions.
Capacity for Apple TV market in the U.S. is assessed at 13 million units per year, the average price of TV is $ 1060.
The survey also showed that the percentage of interest in buying up Apple TV (47%) than in the case of iPhone (23%) and iPad (21%).