One of the main Amazon competitors in the segment of e-books, Barnes & Noble company, last year has reduced the price of Nook Simple Touch devices in versions with or without illumination to generate sales in the period before Christmas.
However, in the last nine weeks of last year, revenue of Barnes & Noble Nook product segment decreased by 12.6% compared to the same period last year. Sales volumes of digital publications grew by only 13.1%, whereas at the end of 2011, they showed an increase of 113%. Price drop on Nook devices do not help to increase the number of sold hardware solutions.
According to experts, it is disturbing to Barnes & Noble signals. Earlier during the pre-Christmas always brought the company revenue growth, but now the interest in electronic publishing and related devices falls even with incentives price . Sales in offline stores Barnes & Noble fell by 3.1%. Amazon report will show whether we are dealing with a general crisis of the industry of electronic books, or talking about private issues of specific player.