Asus desire to sell their smartphones up to 1 million units a year is pushing the company to experiment not only with the form factors , but also with operating systems. Asus smartphones now sold in 20 countries in Europe and Asia-Pacific. The company plans to conquer the U.S. market, but there is not enough brand recognition in this field.
Asustek Computer company is in talks with Microsoft about using Windows Phone 8 in their smartphones. The most interesting is that the representatives of Asus would give the new company a platform for hybrid devices like Padfone 2 to turn the smartphone into a tablet computer. Specific time to market such device is not specified, but Asus demonstrates a clear interest in the use of the operating system Windows Phone 8.