Traditionally profitable for producers Barnes & Noble December month for the company turned in losses. The company raised the alarm in January , later publicly warned investors about the expected decline in quarterly revenue.
Yesterday Barnes & Noble company has published a report on the work in the third fiscal quarter of 2013, which almost completely clarified the situation with the current state of business (financial period corresponding calendar month from December 2012 to February 2013 inclusive). Let's start with the fact that for a year quarterly revenue Barnes & Noble fell by 8.8% to $ 2.2 billion profit before tax was $ 55 million, while last year it reached $ 150 million and last year quarterly net profit of $ 52 million . become a current net loss is $ 6.1 million .
Despite the discounts on the model before Christmas, quarterly sales of devices Barnes & Noble for the year decreased. Revenue from sales of hardware for the year fell by 26% to $ 316 million , note the sale of books (texts) in digital form for the year increased by 6.8%. Overall, pre-tax, the division incurred $ 190 million of net losses, which makes Barnes & Noble think about changing business strategies. As stated in the press release, the company will review the related production equipment business model to significantly reduce costs in this area.
Apparently, the focus will be on the joint venture Barnes & Noble, Microsoft and Pearson - NOOK Media company. Last completed organizational period in October last year, and the British Pearson joined NOOK Media in January this year. The new joint venture company Barnes & Noble owns 78,2%, Microsoft - 16,8%, and Pearson - 5%. The main objective is to promote NOOK Media platform for reading e-books on different operating systems and different reading environments, above all - among students (textbooks).