Apple has reduced the profit rate and the net profit . The first quarter this year, even for Intel was worse in terms of earning revenues than the first quarter 2012. But Apple today can not be called purely computer company. In any case, while smartphones and tablets seriously ranked as computers.
Apple announced a doubling of resources planned for the payment of dividends and share repurchases. The first dividend for the past 17 years, the company began paying shareholders in August last year. Many did not survive. Last time Apple paid for the shares of profit in 1995. In recent history, as we have said, this has happened in the past year.
The company also by 15% increased the cost of share. A year ago, has established the rate of $ 2.65 per share. The average size of dividends among the 20 largest companies in the world is equal to 3.1%.
Now for the payments program . The total amount raised to $ 100 billion on the program until 2015. This is $ 55 billion more than was announced a year ago. On average, it appears that the company will give shareholders every year $ 30 billion, which is guaranteed to raise interest in the shares of the company.
Another part of the program to strengthen Apple shares will repurchase the securities. For these purposes, the company allocates $ 60 billion - the largest in the history mankind tranche. A year ago, to purchase shares of the company allocated only $ 10 billion This program must also be completed by the end of 2015.
The news for shareholders raised the cost of Apple shares by 5%. However, then the price dropped by 0.7%, as Tim Cook tried to convince the public that in summer there is no new products .