NVIDIA re-branded the GeForce GTX 680 under the name of GeForce GTX 770 , the new card not only support GPU Boost 2.0 and higher default frequency, but also has new cooling system of the GeForce GTX Titan.
NVIDIA representatives Justin Walker , reported that the new name does not always mean a change of architecture, it is largely reflects the ratio of price and performance.
Similar, marketing is also made by AMD manufacturers. According to AMD employees , a change of signs is justified in the case if there are new product functionality.
AMD representatives also reported that the new generation of graphics cards based on the new GPU will be released before the end of this year.