HTC dreams of a 15-percent share in the smartphone market
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POSTER: computer news || HTC DREAMS OF A 15-PERCENT SHARE IN THE SMARTPHONE MARKET |
DATE:2013-06-24 |
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HTC is looking for ways to survive in the highly saturated smartphones market . Priorities are now for advertising and design. The head of HTC promised not only to redouble efforts to strengthen brand image, but also to spend money to develop new products. This year, HTC promises to make a breakthrough in the market. Last year, HTC kept only 4% of the smartphone market, but before it was able to control 10% of the market. In the foreseeable future, as said the head of HTC company, it will be able to take 10% to 15% of the smartphones segment . In some regions HTC at different times controlled up to 30% of the market. HTC promises to return to the solid market position. Cooperation with U.S. carriers is already bearing HTC fruit, for example. Four operators in the U.S. market are engaged in the promotion of HTC smartphones through their channels. This year, the company will focus on innovation in the creation of products and improving the marketing strategy. | ||
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HTC DREAMS OF A 15-PERCENT SHARE IN THE SMARTPHONE MARKET |
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