Nikon eyeing in the smartphone market

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POSTER: computer news   ||   NIKON EYEING IN THE SMARTPHONE MARKET	DATE:2013-07-09
Now even the simplest mobile phones is equipped with digital cameras.  According to the president of Nikon company ,  in April and May  this year, the market of compact digital cameras decreased by 25% compared to the same period last year.  Total for the financial year Nikon expects to reduce the market by 12%, while the more expensive models with interchangeable lenses may increase in sales by 9%. Expensive SLR camera can compensate for some years a drop in demand for compact solutions, but now Nikon mentions some consumer-grade product, not a camera.  The company plans also to release products that can change the views of people about the cameras.   Nikon understands that the smartphone market is growing, and is going to offer products for this segment.  It is possible that Nikon limited cooperation with the manufacturers of smartphones in the creation of embedded cameras.    An alternative way of development for Nikon is also strengthening its presence in the segment of medical technology . Canon and Sony have already taken a course to deepen cooperation with medical institutions.  To achieve these goals Nikon may resort to acquisitions but does not name specific candidates.  According to the management of company in the sector of medical technology Nikon can start working with a profit in three years. Related Products :

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