AMD has already passed a major part of the restructuring in the current quarter, it plans to break even on operating profit. Under the new conditions will form the manufacturer budget .
The business to develop processors for gaming consoles allows AMD to save money on the development of these solutions. First, some developments the company already has (this year, for example, will be used Jaguar core). Second, the development is adapted to the needs of the consoles processors is carried out with the involvement of the customer. In addition, the promotion of consoles AMD does not spend money.
On the other hand, the rate of profit in this business is lower than the average for other AMD areas - the customer requires minimal prices for processors for consoles. Again, the contracts are for five to seven years, the prices are fixed initially. Just now, in the beginning, these revenues are relatively modest. With the deepening of the life cycle of new generation consoles AMD revenue will increase as time costs will be reduced due to the production scale .
Recall that the console direction in one of the priority and fast-growing markets where AMD is going in the next three years to start getting up to 40-50% of its revenue. By the end of this year will rise up to 20%. We should not forget that the priority areas also include the server business, mobile PC processors and graphics solutions.