Creating new products, Apple is ready to take not only talented engineers, but also well-known designers and personalities from the world of high fashion. In summer, one of the vice-presidents of Apple Deneuve became Paul, the former head of the French fashion house Yves Saint Laurent. Also Apple managed to lure professional fitness Jay Blahnik, a former worker at Nike.
Now Apple has enlisted the support of another Nike native - Ben Shaffer (Ben Shaffer). In particular, Shaffer was involved in the creation of the bracelet FuelBand, allowing to accurately monitor the physical activity of its wearer.
Thus, it is logical to assume that Shaffer will join a team that already hard casts a spell over the creation of iWatch.