Licensing of technology for NVIDIA is an important part of the strategy

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POSTER: computer news   ||   LICENSING OF TECHNOLOGY FOR NVIDIA IS AN IMPORTANT PART OF THE STRATEGY	DATE:2013-11-08
As part of NVIDIA report  ,  flashed  revenue under a licensing agreement with Intel in the amount of $ 66 million for the quarter, one analyst recalled that the terms of the license agreement with Intel will expire in 2017.  The author was interested in the question whether NVIDIA receive royalties from other sources after 2017. Head of NVIDIA avoided a direct answer, but said that the licensing of their own development is an important part of the company.  Sony PlayStation video game console third-generation NVIDIA provided royalty-free.  There is an agreement with Intel, which was concluded after lengthy debate, and in 2011 was extended for another six years .  Finally, in the summer of this year, the company announced intentions to sell the license to use  Kepler graphics solutions generation developed by third parties.  NVIDIA itself is going to use this level of graphics in mobile processors Tegra generation Logan, which will be released in less than a year after the core Tegra 4.  Market conditions, according to Jensen Huang, continually changing.  In a case of NVIDIA processors are ready to sell more profitable, as Tegra and GeForce.  In another case, better to sell complete systems, as a gaming device Shield and a reference tablet Tegra Note.  In the third case, finally, more profitable to sell the license for the use of their own development.  Collaboration with Intel in this area is important for NVIDIA. Related Products :

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