Owners of smartphones with Android increasingly neglected protective covers

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POSTER: computer news   ||   OWNERS OF SMARTPHONES WITH ANDROID INCREASINGLY NEGLECTED PROTECTIVE COVERS	DATE:2013-12-26
Today, when the cost of some mobile phones dropped below $ 20-30, purchasing a protective cover for a purely utilitarian things do not seem reasonable. NPD covered 3,200 Americans aged 13 years. First of all, the sample represented only 75% of smartphone owners prefer to use protective covers.  Among iPhone owners their share above - 87% , owners of Android devices does not exceed 66%.  Supporters of other platforms even less interested in protective cases (58%). The reasons that people give up on a protective cover, dominated by the unjustified increase in size and weight (33% of iPhone owners ), and lack of concern about the consequences of a fall or damage to  smartphone - in this case the lead already owners of Android-devices with 32% votes. Over the last year, sales of smart phones increased by 24%, whereas cases showed improvement in sales volumes by only 17%.  Maximum protection against cover require 27% of iPhone owners with covers, among the owners of Android devices such motivation is found only in 13% of cases.  Almost half of the owners of iPhone (49%) over the lifetime of at least once change to another case, a quarter initially buys more than one cover for added variety to the exterior of the smartphone. The study authors conclude that the manufacturers of cases for smartphones must develop new thin enough and durable materials that would convince the opponents of this type of accessories to buy them.  In this case, thin and reliable enough case would not change the appearance of the smartphone or significantly increase its overall performance. Related Products :

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