Nike has decided to abandon further production series devices FuelBand. This fall Nike planned to present a slimmer version of the bracelet FuelBand, but now works in this direction are collapsed.
It is reported that up to 70-80% of its employees involved in the development of bracelets, will be dismissed. Thus, jobs can lose 55 people, although some of them can offer Nike to go to work in other units.
Apparently, the release of proprietary hardware solutions Nike decided to withdraw because of growing competition in the market of portable devices. Interests in this area have giants like Samsung, which already offers a bracelet Gear Fit, Apple and Google, as well as the masses of smaller companies. Nike can also concentrate on software development. In particular, Nike can be adapted for smart watches Apple .