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During the development of new production methods AMD prefers to stick to a reasonable balance between improving the physical properties of circuits and their production cost. Citing the example of Intel with its subsidized processors Bay Trail, head of AMD admitted that such a move they are not ready. For this reason, AMD is suspended from competition with Bay Trail in selected market segments. Average selling price of its processors AMD managed to raise as compared to the first quarter, and in the annual comparison. Rory Reid believes that maintaining the profitability of processors is now more important issue for AMD business, than the pursuit of market share gains. At the same time the company believes that in the second half AMD will be able to increase its market share in graphics solutions.
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