According to research firm International Data Corporation (IDC), the share of the world market of iPad tablet computers in the second quarter of this year was 26.9%. But in the second half, it may fall below 25% due to increased competition.
Though Apple is going to release in the third quarter new 9.7-inch iPad, sources believe that it will not allow the company to increase its market share. IPad share will decrease because of too high prices, large update intervals and the lack of cheap analogue. Important role in this play and increased competition.
Apple recently announced that its revenue for the second quarter was $ 37.5 billion compared with $ 35.3 billion for the same period last year. A net profit equal to $ 7.7 billion versus $ 6.9 billion for the second quarter of 2013. The company expects its revenues in the third quarter to increase to $ 37-40 billion in the way, for the last quarter it shipped 13.28 million units iPad, which provided 9 percent increase year on year.
As for Apple competitors , Samsung Electronics shipped 8.5 million tablets in the second quarter, Lenovo - 2.4 million, and Asustek - 2.3 million