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revenues of NAND-memory suppliers in general increased


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revenues of NAND-memory suppliers in general increased


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POSTER: computer news   ||   REVENUES OF NAND-MEMORY SUPPLIERS IN GENERAL INCREASED

DATE:2014-08-15

TrendForce published statistical material, dedicated to trends in the market of NAND-memory, according to which the two major trends emerged: slowing decline in prices for memory chips and increase in the volume of purchases of add OEM-manufacturers.  All of this eventually led to an increase in revenue of 5.6% in the second quarter this year, and the total sales volume reached 7,649 billion. Dollars.  

Also published a comparative table occupied by various manufacturers of flash memory market shares in terms of value, according to which the change is particularly strong in the second quarter of 2014, compared with the first quarter, did not happen.

 

 

However, you will notice that inside the union Toshiba-SanDisk has been a slight redistribution of  shares revenue, while the overall market share of memory these companies remained the same - a little more than 40%.  While Intel-Micron (IMFT), although also changed the ratio, but in general their overall share of the market declined.  Independent Samsung and SK Hynix versa, were able to increase their market share.

Also, experts TrendForce gave a more detailed explanation why this happened.

Samsung

The main source of revenue growth for Samsung in the second quarter  PCs and enterprise-class SSD (remember, for example, 845DC EVO and PM853T ).  However?  at the same time supply chips eMMC, eMCP and memory cards.

Toshiba

The company currently has a more relaxed policy sales and pay more attention to improving the quality of products as well as the modernization of production: ending reconstruction Fab5, launched last year and launched Fab5 under production 3D V-NAND .  Such a strategy is already beginning to bear its first fruits: there is information about the beginning of mass production of MLC NAND-memory at rates 15-nm process technology , and later begin serial production of 15-nm TLC NAND, and by the end of the year should begin low-volume output and 3D V-NAND on Fab5.  In general, with respect to this manufacturer is expected to increase, as in the volume of products shipped, and total revenue.

SanDisk

The focus of SanDisk interest  gradually moves towards SSD.  Revenue from this activity in the total income of the company increased to 29%, while the volume of supplies SSD (both retail and corporate classes) grew by 31% compared to the first quarter of this year.  The total revenue growth this year expected to reach about 25-35%.

It should be noted that although the SanDisk and Toshiba are very actively cooperating in the field of engineering design and manufacturing,  SanDisk plans to start mass production NAND-memory process technology of 15 nm only at the beginning of the next, in 2015, giving priority in the current year, although upgrade to the second generation, but still rapidly the aging process technology 19 nm.

SK Hynix

This company was finally able to normalize its production and sales NAND-memory, however, priority is  not given to solid state drives as such, but the supply of memory chips for the production of phones, tablets and other mobile devices.  Actually, SK Hynix has experienced the same as the Samsung: when already 54% increase supplies of memory, the total revenue from this direction due to lower prices fell by 19%.

Micron

Volumes of supplies of memory Micron fell by 6% compared with the previous quarter.  And this despite the active introduction of 16-nm memory.  Partly due to aggressive pricing policies pursued, including a series of their own drives Crucial MX100 .

Thus,  Micron revenues fell by 5.7%, reducing the overall share of the market from 14.5 to 12.9%.  Presumably, the company is due to increase  supply OEM-ready SSD-drives and eMMC / eMCP products still be able to go out in the current quarter , having increased sales by 10-15%.

Intel

A well-known manufacturer of microprocessors has become a victim of its own conservatism: proceeds from the sale of Intel's own NAND-memory decreased by 1.2% - up to $ 504 million., That figure was found to be almost 10% of the share of the company's presence in the market.  And all just because the company's management continued to focus on the corporate market and high income from it, which, however, declined - due to increased in the market Samsung, SanDisk and equity partner Intel - Micron company .  In this case, the net income of Intel fell not so much - at the expense of increasing the proportion of 16-nm memory of a low cost and is produced in conjunction with Micron.


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