Asustek and Gigabyte company, which can no longer be satisfied with the pace of growth of the Chinese market, to achieve their goals in production and sales of motherboards are ready to deploy the European market price war.
Smaller players such as MSI and ASRock, which is already forced to throw on the European market a large proportion of their products can now be subjected to pressure from the two giants. Ways to retreat from small players have - these are the markets of other countries in Southeast Asia and Latin America.
To improve the image of their brands motherboard manufacturers carry out various activities on a regional scale, will sponsor overclocking competitions and championships on computer games. This is one way to increase sales volume without reducing product prices.