Swiss group Swatch next year plans to launch a smart watches with features can attract active lifestyles. In particular, the device will be able to count the steps and calories burned - this segment of wearable computers for fitness is no surprise, but for moderately conservative producer Swatch like this is a significant step forward.
Chapter Hayek Swatch Nick during the next interview with Reuters admitted that he produced in the summer of next year, smart watches series Swatch Touch will communicate with your smartphone using a wireless interface Bluetooth. Many market players, electronic devices, according to the head of Swatch, would like to cooperate with the company, but it can do a lot, relying only on their own capabilities.
In promotion of products on the market for Swatch priority remains watch component. Technological refinements, according to Nick Hayek, are not able to promote the product in the watch market. With this purpose, the cooperation with Swatch interested electronics manufacturers - they want to get access to a recognized brand in the segment.
Swatch Group includes companies that can not only provide the related brand components for smart watches, but also ready to supply them from other manufacturers. For example, Swatch produces specialized chips and batteries, as well as displays components . According to Hayek, fitness bracelets are very popular in the United States, but that does not stop the clock brands Swatch and Tissot successfully sold in this market.