Asustek bid on cheap laptops was made in order to increase market share and sales volumes. In the segment of tablet Asustek works with almost no profit, though still hopes to sell this year to 10 million Tablet devices. In the fourth quarter, according to sources, Asus will face a drop in sales of tablets.
According to their own admissions Asustek, release smartphones only started to bring the company's profits, even though it tries to gain a foothold in this market for over ten years. According to Taiwanese sources, Asus will have to settle for the status of an entry-level smartphone maker. Demand for motherboards and graphics cards is gradually reduced, although in this segment position Asustek is still strong. According to Taiwanese notebook manufacturers, 2015 will be decisive for the brand in terms of strengthening the position or further retreat under the onslaught of numerous competitors.
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