According to the publication Bloomberg referring to The Wall Street Journal, Sony is also experimenting with electronic ink in the watch segment, and in the next year will offer an analogue of the above FES Watch, which change the appearance of not only the dial, but also the strap . On some advanced features Sony products have not been announced, but a priority when creating a product is style rather than technical innovation.
Website EE Times reported that, Sony is going to pay special attention to the development of the market Internet of Things. According to company management, we are entering an era where we will be surrounded by "new products with telecommunication capabilities." To speed up the theme of innovation development at Sony will be created so-called incubators, venture financing. Literally every employee is able to offer its invention, which, after considering expert advice can
be sent back for revision and preparation for the establishment of experimental samples.
It is noteworthy that the ambitions of the smartphone market Sony finally refuses. It merely asserts that focus on more profitable markets. In particular, the 2018 segment of expensive smart phones will form half of the total market in terms of revenue, but not more than 22% in quantitative terms. It will grow by 3% per year, but this particular niche of Sony's most interesting. Dear smartphones will consistently sell well in Europe, USA and China. Policy Sony will focus
on retaining existing customers rather than attracting new ones. The range of smartphones will be shortened by at least 30%.
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