Strengthening of the US dollar is bad for Apple business

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POSTER: computer news   ||   STRENGTHENING OF THE US DOLLAR IS BAD FOR APPLE BUSINESS	DATE:2015-01-28
The fourth quarter of  2014 year, which for Apple was the first quarter of 2015, brought the company $ 74.6 billion Revenue, with 69% of this amount from iPhone sales .  Accordingly, it is difficult to underestimate the impact of the smartphone market in the whole business of Apple.  In principle, CEO Tim Cook (Tim Cook) on a quarterly reporting conference made it clear that he is not worried about the prospects for the iPhone . Note that the fluctuations of exchange rates are not the only factor of this kind, which affect the business of Apple in the last quarter.  Also featured are the Japanese yen, the euro, Australian dollar and Canadian dollar.  Strengthening of the US dollar has a negative impact on Apple finances , because 65% of our revenue outside the United States, in local currencies.  If exchange rates in the last quarter remained stable, Apple revenue growth would have been 4 percent higher than it was in fact (34% instead of 30%). The current quarter, according to Apple, does not bode well in terms of the volatility of exchange rates.  Whether this will lead to new enhancements of recommended prices is difficult to say.  Apple prefers to take a supervisory position, and unless absolutely necessary not to raise prices. Related Products :

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