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The impressive growth in sales of iPhone Apple has provided record revenue


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The impressive growth in sales of iPhone Apple has provided record revenue


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POSTER: computer news   ||   THE IMPRESSIVE GROWTH IN SALES OF IPHONE APPLE HAS PROVIDED RECORD REVENUE

DATE:2015-01-28

As  noted by many analysts for Apple results  the fourth calendar quarter of the previous year were to be the moment of truth, because they are able to show how successful were  iPhone 6 and iPhone 6 Plus - the long-awaited smartphones with increased diagonal display.  Apparently, the optimistic expectations are not only met, but were exceeded.  

 

  • Last quarter, Apple managed to sell 74.4 million. IPhone - this is a record for a three-month period. He is a 90% increase in sales in the previous quarter and 46% more total the same quarter of the previous year.
  • Proceeds from sale of iPhone has reached a record high - $ 51.2 billion. That 116% greater than the revenues of the third quarter, and a 57% increase in revenue the same period of the previous year. Note that the YoY revenue from sales of iPhone grew faster than the number of  sold units.  This means that Apple could sell more expensive  iPhone than a year earlier.
  • Interest in the products Apple has never been so high - for the quarter  shops visited half  billion people. And in November, was released billionth device with iOS operating system on board.  This gray iPhone 6 Plus with 64GB of memory went to the museum Apple.
  • Every day of the last quarter Apple sold an average of 34,000 per hour iPhone. By the end of the quarter new iPhone models have entered the markets of 130 countries.  Note that 65% of total revenue, the company received outside the United States.
  • Proceeds from sales of Mac computers grew by 9% in the annual comparison, sales volumes increased by 14%, while many PC makers complained of reduced demand.

The total revenue of the company grew by 30% , reaching a record high of $ 74.6 billion. Net income was $ 18 billion., And it is also a record. The rate of profit for the year increased from 37.9% to 39.9%.

Sales volumes of the iPad showed an interesting dynamic.  If the quarterly comparison, they increased by 74% to 12.3 million. Units, the annual comparison, they decreased by 18%.  Proceeds from the sale of iPad varied in proportion: it increased by 69% compared to the third quarter, but fell by 22% compared to the same period last year.  

In the coming quarter, Apple expects to receive revenue in the range of $ 52-55 billion., The rate of return from 38.5% to 39.5%, and limit operating costs between $ 5,4-5,5 billion.


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