Being once at the forefront of the Japanese electronics industry, Sony in recent years suffered from competition from Korean and Chinese rivals, as well as the national economy crisis hit. Sony has had to sell part of the property, to reduce staff, to stop issuing laptops and devices for reading electronic books, and unit for the production of TV sets acquired organizational independence. Many analysts predicted that the following under the optimization knife are smartphones . March completes the next fiscal year, Sony. Kazuo Hirai convinced that by 2018, Sony will be able to increase its operating profit by 25 times due to the concentration on the production of sensors for cameras, game consoles PlayStation sales and provision of services to their owners, as well as through activities in the direction of entertainment. Smartphones and televisions are no longer attractive for Sony activities. Here, the Japanese manufacturer jostle as Asian competitors from among those who are younger, as well as the market leader in the person of the same Samsung and Apple. And although the specific intentions in this area have not been disclosed, Kazuo Hirai definitely makes it clear that we can not exclude the probability of leaving Sony as with the smartphone market and the market of television technology. Over the next fiscal year, which begins in April, Sony will focus on revenue growth and investment in development. By 2018, Sony hopes to increase its operating profit by 25 times to $ 4.2 billion. However, at the end of the current fiscal year, it will not prevent the corporation declare a net loss. Related Products :
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