The vast expanses of the annual report on Form 10-K AMD has talked about some of the nuances of relationships with partners to produce graphics cards. The company sets the recommended retail prices for finished graphics card, and in the case of lower prices for them on their own initiative is ready to indemnify motherboard manufacturers. In some cases, under such protection also get large system integrators and distributors.
Moreover, members of the trade network have the right to return within 12 months of the date AMD product , which have been already removed from the current list price of the company. For example, this applies to stocks cards obsolete models. In some cases, AMD provides a "rotation" of stocks, changing the old to the new card. However, such options to protect partners extend only to a limited number of products.
It was interesting to observe how the system worked last fall, when AMD was trying to sell the accumulated stocks of discount cards. The company pretended to lower prices in retail has nothing to do, and this video card manufacturers and sellers assume all risks associated with a decrease in prices.