Quarterly report Microsoft has allowed us to ascertain that revenue corporation from the sale of the tablet Surface in the first three months of this year increased by 44% compared to the same period last year to $ 713 million. The size of production and promotion of tablet cost were not specified, namely this value is greater than in last years e, making the production ofMicrosoft tablets unprofitable.
Resource Computerworld explore further statements Microsoft, to understand what was the cost of issuing the tablet Surface in the first three months this year. Colleagues found out that Microsoft has spent the respective needs $ 576 million. In other words, release tablets brought Corporation in the first quarter of no more than $ 137 million Net profit. It's not much, but it is not loss, on the other hand. The predominance of Surface Pro 3 tablets in the range of the brand allows to maintain profitability.
If you look at the whole business of Microsoft in the aggregate, then release tablets in the first quarter brought the corporation not more than 3.3% of total revenue, and not more than 0.9% of the net profit. Selling software has a margin of 90%, and the strength of the hardware provides 18-19%.