Sony entering a period of increased profits

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POSTER: computer news   ||   SONY ENTERING A PERIOD OF INCREASED PROFITS	DATE:2015-05-28
The Japanese corporation Sony at a meeting with investors on Wednesday tried to convince the audience that there is a way out of the protracted crisis , and the company is entering a phase of increased profits.   First, is the production of image sensors for digital cameras.  According to Director General of Sony, the company in this area is strongly ahead of the competition (literally - a few years),  in the near future the cost of financing development in this area will be increased by four times. At the same time sales of image sensors in the next three years will increase by 62% as Sony management expects . The second point of growth -  game console and the accompanying ecosystem.  Nearby is both promising direction - virtual reality technology.  The first device of this type Sony will release in the first half of next year, it is known to us under the symbol Project Morpheus.  By March 2018 operating income Sony should grow to $ 4.1 billion. Already this year, Sony's net income should reach $ 1.14 billion. According to agency Reuters, Sony is forced to fight the effects of the strengthening of the dollar against the Japanese national currency in the segment of smartphones.  The growing rate of the dollar makes the raw materials and components more expensive, but Sony is ready for compensating cost optimization and lower prices for ready smartphones. As one of the protective measures Sony is ready to optimize its range of smartphones . The unit Sony expects to reach break-even by March 2016. Related Products :

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