POSTER:computer news || THREE GERMAN AUTOMAKERS REMAINS THE LEADING CANDIDATE TO BUY NOKIA MAP ASSETS
DATE:2015-07-09
According to Reuters agency , the number of potential buyers of map assets naturally begins to narrow to three major customers among German automakers. According to the resource, now on the acquisition of map claims impromptu consortium BMW, Daimler and Volkswagen, and the other candidates in the face of passenger service Uber and Chinese companies Baidu and Tencent have already dropped out. The main problem for the German big three - is to agree on a price and transaction structure, as Nokia starts to require that prospective buyers have linked themselves with the Finnish company certain financial commitments at this stage of the negotiations.
If you consider that there are fewer competitors, the bargaining for a lower price probably will go active. Experts believe that map assets HERE now cost between 2 and 4 billion Euros. For German companies, which are customers of cartographic services Nokia, it is important not to lose this asset, since they would have to look for a new supplier of cartographic information for their needs. Uber, which until recently was fighting for the right to buy map, relies on the three map data providers: Google, Apple and Baidu. Stamps Audi and BMW, in turn, in the promising Chinese market for themselves cooperate with Baidu, so when buying map rivalry would harm relations with the Chinese partner. Uber recently acquired some assets from Microsoft, associated with the processing of map data.
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THREE GERMAN AUTOMAKERS REMAINS THE LEADING CANDIDATE TO BUY NOKIA MAP ASSETS
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