With the transfer of many functional blocks from the north bridge to the CPU, motherboard manufacturers lost too many opportunities to attract buyers with unusual features of their products. Supports USB 3.1 ports and the new type "C" was one of the factors that could attract motherboards buyers recently. The site DigiTimes has explained how the competition develops between the two suppliers of digital controllers, USB 3.1 - Intel and ASMedia.
Intel provides a decision support data rates up to 40 Gbit / s, but until recently it circumvents producers $ 10 cards. Recently, the processor giant has reduced the value of its controller to below $ 6, and ASMedia company had to respond - competing in performance controller can now be purchased for $ 3. However, this solution provides a data transfer rate up to 10 Gbit / s, but in most cases this is enough.
Controllers Intel still mainly bought by Gigabyte company , but price cuts forced to pay attention to other manufacturers such as Asus and MSI. The flow of customers, according to the source, should make ASMedia reduce the price of USB 3.1 controllers even more. Everything develops in the classical scenario.