Samsung Electronics fifth consecutive year, becoming the most favorite brand in Russia. This is evidenced by the results of the study of Russian research firm Online Market Intelligence (OMI).
Research firm OMI conducted an online survey in Russian cities. Of the 1500 who took the survey 20.1% of Russians named Samsung their favorite brand. More 9.6% of respondents selected Sony, and 9.5% of those surveyed - Apple. Also in the top five best-loved brands Adidas and Nike.
For comparison, last year, Samsung also ranked first in the ranking, but for the company voted 18.2% of respondents,.
Among manufacturers Samsung Electronics ranked first for seven consecutive years. And in the segment of mobile phones Samsung brand preference is given to 39% of Russians, making it a leader out there for the third year in a row. And two years in a row Samsung tops the list of favorite producers tablet PCs.