Saying that in 2015 it sold a record number of custom-made solutions for gaming consoles of Sony and Microsoft, AMD's quarterly management reporting the conference recalled that all were released more than 50 million. These products. Although in the fourth quarter, demand for the console seasonally decreased - they just bought in advance, if we talk about the wholesaler, in 2016 AMD plans to build optimistic, expecting growth in the number of sold game consoles. Products of the previous generation, according to AMD, at the same stage of the life cycle were sold in the amount of less than 20 ml Pieces.
AMD Guide believes that cost less than $ 300 console stimulates demand. Sony and Microsoft reduced the price of its gaming console, PlayStation 4 and Xbox One this year, it caused a decrease in the average selling price of "custom" solutions AMD, but did not become a surprise for the company. Optimizing cost held consoles by developers in advance and coordinated with AMD. Less margin can be compensated by an increase in the volume of products sold. Especially in the second half of the year AMD will begin to receive funds from a new customer, whose name has not yet been disclosed. This cash flow offset lower yields cooperation with Sony and Microsoft.
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