Logitech mice no longer supplies in OEM-channels

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POSTER: computer news   ||   LOGITECH MICE NO LONGER SUPPLIES IN OEM-CHANNELS	DATE:2016-01-23
Logitech is considered one of the most respected brands in the market of computer mice.  In its range of products  is both expensive and available to the general users.  The quality of products is usually at a height.   Logitech manipulators position emphasized in the 90s of the last century and in the 2000s further increased the gap with competitors.  In addition to the retail market noticeable part of Logitech products expenses for OEM-channels for a complete set of personal computers of other brands.  It is interesting to note that quite quickly the company refused to release self-Pads for OEM-contracts and  give it at the mercy of third party products. In recent years the profit from the operation of OEM-channels was reduced to a few percent of the total revenue.  In the fourth quarter  2015, for example, the company has gained from supplying to OEM-channels  $ 26,512,000. From the sale of its traditional Logitech products received $ 368,870,000. And another $ 224.87 conditionally added new directions for it (WEB-cameras, speakers, etc. ).  In such circumstances, to supply products to OEM-configuration PCs became unprofitable.  Therefore Logitech with a pure heart quarterly conference reported that it turned down the business of supplying mice in OEM-channels. At the same time, the company will continue to produce mice for retail sales channels.  Particular attention will be given to the mice expensive premium class.  Cheap branded mouse Logitech, which somehow leaked from OEM-channels, will soon disappear from the stores. Related Products :

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Logitech mice no longer supplies in OEM-channels (2016-01-23)

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