In the IT-technology world, there are two companies, both known for their closeness - it's Apple and NVIDIA. The head of the latter loves to speak in public at the slightest opportunity.
Not so long ago there were rumors about Apple's intentions to take a break in the development of car. The company has stopped hiring staff in this area, and said goodbye to one of the project managers. Tim Cook in his recent interview strongly warmed up interest in the subject, traditionally making no confirmation or denials. However, for direct questions from reporters, though he answered evasively as possible, some of the estimates obtained allow us to judge, how would Apple came in a given situation. For example, Cook said that some companies specialize in the design, and the other on the immediate release of the products is the optimal form of work. And he does not see any reason that in the automotive industry, this rule does not work.
Question about Apple ready to invest in projects that will never bring a commercial return, Tim Cook said that studying the technology and choosing the "right", the company met with them so closely to understand how they can be used. And be the firs for Apple is not as important as being the best.
Develop new products Apple pushes curiosity as Cook explains. The company is trying to find out what products and technology can make people's lives better. At the same time Apple is trying to not be sprayed in all directions at once, and prefers to concentrate on some of the most important.