Most Android-apps losing 77 percents of the audience for the first 72 hours
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POSTER: computer news || MOST ANDROID-APPS LOSING 77 PERCENTS OF THE AUDIENCE FOR THE FIRST 72 HOURS |
DATE:2016-03-07 |
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The market of mobile applications is one of the most risky and complex in terms of competition, as the situation changes on it very quickly. According to analyst Andrew Chen, freshness of any Android-apps on Google Play in about three days, or rather, no more than 72 hours. During this time, the application loses about 77% of the audience (Daily Active Users, DAU), in a month it is removed already 90%, and after three months - 95% of users.  Of course, we are talking about average applications. Gaming time figure is 3-7 days, and the percentage of interest fall - up to 74% that can be attributed to more entertaining games character. After three months, interest for games can be maintained at 3% of users. The peak of interest is shown in the first 7 days. Chen attributes this to the most popular of these applications and finds that everything depends on the start of program from Google Play. In their study, Chen used the statistics for applications with loads from 10 thousand and above, excluding the proprietary Google applications. Related Products : | ||
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MOST ANDROID-APPS LOSING 77 PERCENTS OF THE AUDIENCE FOR THE FIRST 72 HOURS |
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Most Android-apps losing 77 percents of the audience for the first 72 hours (2016-03-07)
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