In the fourth quarter of 2015. Samsung Electronics has received 40% less net income than expected to see independent analysts. Instead of calculated 5.4 trillion. won the company showed a profit of 3.24 trillion. won (about $ 2.7 billion.). According to executive director of Samsung Electronics, increased competition in the smartphone market and reduced purchasing power was the reason for low profit. The economic situation is unstable, and exchange rates are jumping up and down. At the same time the chief electronics market giant complained that 2016 will be difficult for the industry. Apple Leaders , , holds a similar opinion.
Yesterday, the director of Samsung Electronics - Kwon Oh-Hyun - sent employees an e-mail, which again warned of growing challenges in 2016 for the electronics industry. The company's management expects overproduction of both goods and accessories. First of all, it will concern the main fields of Samsung activity of - the production of smartphones, TVs and memory. The price pressure on these categories of products will increase significantly with all the negative consequences for the manufacturer.
Interestingly, Samsung Electronics is trying not only to restructure the activities, but also makes attempts to change the guidance order . Now for the first time the company announced a competition for the post of chairman board of directors Samsung Electronics. Usually at this position was chosen one the former Samsung executive directors. Now, , as the candidate for the post could be even strangers for Samsung executives. On the one hand, it could bring fresh blood into the management of Samsung Electronics.