According to analysts on Wall Street we expect that submitted in 2013 after the iPhone 5s iPhone SE output in March will remain in service and thus become cheaper. Earlier it was expected that by announcing a new 4-inch smartphone, Apple will charge the sales of the popular iPhone 5s.
Retail price of the new iPhone SE with 4-inch screen on the American market will be $ 450. It turns out that the new iPhone 5s takes place. After the debut of new items will fall in price to $ 250-350. To go to such a move, according to analyst Gene Munster of Piper Jaffray, Apple has decided, eager to win share in developing countries such as India, Brazil and Russia.
We add that this practice is not new for Apple. Earlier, a similar approach is used with regard to iPhone 4s, the price dropped to a minimum and continue to sell in some countries. So, in India, iPhone 4s, until recently, was sold at a price of 12 000 rupees (about $ 175), making it the most popular device in the local Apple lineup. But last month, the company finally stopped its sales in India and now the cheapest Apple smartphone in the local market is the iPhone 5s, which in December last year fell by half to 24,990 rupees (about $ 372).
Recall, March 21 at Apple headquarters in Cupertino held a new presentation. Its main theme will be the announcement of the 4-inch iPhone SE and iPad Pro tablet with a 9.7-inch screen.