Intel pricing policy similar to the principle a step back

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POSTER: computer news   ||   INTEL PRICING POLICY SIMILAR TO THE PRINCIPLE A STEP BACK	DATE:2016-10-19
Intel sales volumes decreased by 6% in the desktop segment, but average selling prices failed to keep at the same level.  But in the notebook segment  increased sales volumes (4%) and average prices (3%).  According to Stacy Smith, average prices rose not because of higher nominal prices, but because of the shift in demand towards more expensive products.  For example, the processors for high-performance notebook and desktop Core i7 models in the third quarter in high demand. Brian Krzhanich explained that in the formation of prices on  Intel product is always repelled by its value to the consumer.  If the new product offers new features at the same price, it attracts buyers.  And if the performance and features even more, it is an occasion to raise the price relative to the previous products generation  .   Krzhanich led an interesting example to illustrate the shift in demand towards expensive processors with modest volumes last release.  He proposed to imagine that Intel launches "12-core monster" and begins to wonder if a lot of people will buy it.  And then in this imaginary situation suddenly it turns out that all processors sold pricey.   Related Products :

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