The iPhone 8 with OLED display, which will be released this fall with the iPhone 7s and iPhone 7s Plus, may become the most expensive Apple smartphone in history. Its value is rumored to be above $ 1000. But one financial analyst does not agree with this.
Analyst Steven Milunovich of UBS, referenced by the Internet portal AppleInsider , said that the cost of the iPhone 8 starts at $ 850-900. It will be only $ 70-90 more expensive than the iPhone 7 Plus. The oldest model of the iPhone 8 with 256 GB of internal memory will be offered for $ 950-1000. According to the analyst, if Apple sets prices for iPhone 8 above $ 1000, it will negatively affect its sales.
Also, the analyst predicts a drop in prices for the iPhone 7s and iPhone 7s Plus.
Stephen Milunovich added that 45% of the total volume of deliveries of new iPhone will have to share iPhone 8 with OLED-display. The average selling price for the iPhone will grow to $ 692, and gross profit will be 38.5%.
IPhone 8 will be equipped with a 5.8-inch OLED-display with 5.1-inch working area. Deliver the OLED-panel for it will be South Korean company Samsung Display . The new iPhone will receive support for wireless charging and 3D face recognition technology, but it will lose the familiar Home button.