Analyst Steven Milunovich of UBS, referenced by the Internet portal AppleInsider , said that the cost of the iPhone 8 starts at $ 850-900. It will be only $ 70-90 more expensive than the iPhone 7 Plus. The oldest model of the iPhone 8 with 256 GB of internal memory will be offered for $ 950-1000. According to the analyst, if Apple sets prices for iPhone 8 above $ 1000, it will negatively affect its sales.
Also, the analyst predicts a drop in prices for the iPhone 7s and iPhone 7s Plus.
Stephen Milunovich added that 45% of the total volume of deliveries of new iPhone will have to share iPhone 8 with OLED-display. The average selling price for the iPhone will grow to $ 692, and gross profit will be 38.5%.
IPhone 8 will be equipped with a 5.8-inch OLED-display with 5.1-inch working area. Deliver the OLED-panel for it will be South Korean company Samsung Display . The new iPhone will receive support for wireless charging and 3D face recognition technology, but it will lose the familiar Home button.