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Asustek talks about the difficulties in the market of smartphones and laptops


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 Asustek talks about the difficulties in the market of smartphones and laptops


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POSTER: computer news   ||    ASUSTEK TALKS ABOUT THE DIFFICULTIES IN THE MARKET OF SMARTPHONES AND LAPTOPS

DATE:2017-06-09

We have already heard about Asustek Computer's intentions to transfer resources from the tablets to other areas of activity, but from the DigiTimes resource page, the chairman of the board, Jonny Shih, explained that the company had to face difficulties in the segment of smartphones and laptops. In 2016 the company lagged behind the announcement scheduled of new models of smartphones, and in the segment of gaming laptops Asus began to crowd MSI company .  

To answer new challenges, Asustek will conduct another reorganization, and will try to attract buyers with brand innovations, and will also strengthen work on artificial intelligence systems.  Lenovo, according to the head of Asustek, is also experiencing not the best of times, so the company is not alone in its problems.  In the first quarter of this year, Asustek's net profit fell by 12% in annual comparison, and by 26% in quarterly terms.  Experts expect that by the second quarter results, the company's revenue will be reduced by 10-12% in consecutive terms.  In the second half of the year, Asustek's business should improve.


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 Asustek talks about the difficulties in the market of smartphones and laptops


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