Not every purchase of assets turns out to be a worthy financial return. That's why Intel Corporation was not lucky with the developer of wrist fitness trackers Basis , which it bought in 2014 for more than $ 100 million. First, the products of this brand were withdrawn due to overheating, and in November last year 80% of Basis employees were transferred to Positions in other Intel units , or dismissed.
Now, as CNBC reports with reference to an informed source, Intel finally abolished the structural unit, formed from the Basis people. Instead of wristwatches, the processor giant's resources will be directed to developments in the field of augmented reality. If you consider that the company loses interest in the "Internet of things" , you can talk about serious restructuring and changing priorities. In 2014, the market for "smart" watches attracted Intel, and it even collaborated in this area with the famous Swiss brand Tag Heuer. At quarterly reporting conferences, Intel has not mentioned portable devices for a long time, and whether something will change in the coming Thursday, we will find out after publishing the next quarterly report of the company.
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