Asustek increases its share in the segment of expensive motherboards

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POSTER: computer news   ||    ASUSTEK INCREASES ITS SHARE IN THE SEGMENT OF EXPENSIVE MOTHERBOARDS	DATE:2017-09-05
In a situation where the desktop market is shrinking, component manufacturers are trying to increase revenues by focusing on more expensive products.  This desire is inherent in AMD, and Intel, and NVIDIA, and manufacturers of motherboards.  Intel also abuses the lifecycle of the platforms.  For example, to work with processors Coffee Lake in the performance of LGA 1151, new motherboards will be required, although  Intel Z370 does not bring any revolutionary changes in functionality. Asustek Computer company recently increased its lead from the closest competitor represented by Gigabyte Technology in terms of the number of motherboards sold.  In China, the US and Europe Asustek is now the largest manufacturer of motherboards, and in the segment of expensive solutions the company's share now exceeds 60%.  Gigabyte's positions were weakened by a rise in component prices, a drop in demand in the Chinese market and fluctuations in exchange rates.  The company is now restructuring, but it dragged on, and Asus took the time to increase the gap from the rival. In the segment of motherboards for AMD Ryzen processors and based on the Intel X299 logic set, Asus brand occupies more than 70% of the market.  Incidentally, it is reported that the release in October of processors Intel Coffee Lake will allow Asustek during the fourth quarter to release at least five million motherboards.   Related Products :

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