We already reported about the inevitable disappearance of independent chipset producers, since the functions of the north bridge gradually pass to the central processor, but the functionality of the south bridge with the selection of the platform usually does not play a decisive role - motherboard producer easily realizes the missing possibilities with the aid of the additional controllers.
With the transfer in the central processor of graphic system expedience for the release of NVIDIA integrated chipset is reduced, since the speed of integrated graphic core was the strong side of this producer. However, there still one obstacle - NVIDIA company does not own license to the production of chipsets for Intel processors with the built-in memory controller.
NVIDIA representatives attempted to preserve optimism apropos of future for their business on the production of chipset. First, the management of the company declared about the intentions to continue the release of chipset for LGA 775 platform for long. In the first quarter 2010 was promised the announcement of chipset MCP89, whose graphic system will allow systems on base of core 2 Duo processors to go around on the speed level with the heavy stock of arrandale and Clarkdale processors with the built-in graphic core. Furthermore, NVIDIA relies on victory in the judicial dispute with Intel around the DMI bus.
At the yesterday's quarterly current conference NVIDIA chapter expressed confidence that the company business for the production of chipset will demonstrate good financial results, also, in this year. Mr. Dzhensen Juan acknowledged that the company gradually will move from the production of integrated chipset, and MCP89 will become the last chipset for Intel platform. The production of chipset will be achieved on 40 nm technology.
In the opinion of NVIDIA chapter, ION platform holds a durable position in the segment of elite netbook, which will correspond to 10-25% of market. In the second place, the technology optimus in the mobile segment will allow NVIDIA to compensate failure of chipset production.